SEO

Google launched its March 2025 Core Update last week

Google kicked off its March 2025 Core Update about a week ago, with a two-week timeline for a full rollout. These core updates are big changes to how Google ranks websites in search results, meaning site owners might see their rankings shift. Sometimes for better, sometimes for worse....

Google reviews showing incorrect counts

Google Business Profiles are currently experiencing a glitch known for a few days now that is showing incorrect review counts. It's highly likely that no reviews have been lost, so no need to panic....

Word count should never be a part of your SEO strategy

If you can answer a question better, with less bloat, and fulfill search intent, then why not? By fulfilling user intent, you're building authoritativeness, trust, and meaningful engagement, all key ranking factors in an effective SEO strategy....

Web Design and Exclusivity Contracts

Never sign an exclusivity contract for your website. These types of contracts typically leave you locked into toxic relationships with high monthly fees to "maintain" your website when they're often forgotten. If you paid for your website, you should own it and have the freedom to do what you want ♥️...

Should Google index both the www and non-www versions of my website?

I just ran a URL inspection in Google Search Console and noticed only the non-www version of my website is indexed. Should I also have the www version indexed or will that cause issues due to duplicate content?...

What is the most important Google ranking factor?

Hey everyone! With 2024 wrapping up, I’m curious about what’s really making an impact in SEO as we head into 2025. What do you think are the most important ranking factors these days? Is it still all about quality content and backlinks, or are things like user experience and site speed taking over? Would love to hear your insights—what’s working for you?...